Brawley highlight
Imperial Valley agricultural center
The Imperial Valley is one of California's major agricultural regions, known for year-round production of winter vegetables, cotton, alfalfa and lettuce for national and international markets.
The Imperial Valley, centered in Imperial County, stretches across 2,600 square miles of irrigated desert farmland south of the Salton Sea and east of San Diego County. The region produces more than 80 percent of the nation's winter lettuce, along with significant amounts of cantaloupes, carrots, broccoli, cotton and alfalfa. Water for irrigation comes from the Colorado River through the All-American Canal, a system completed in the 1940s that transformed the valley from uninhabited desert into productive farmland.
Agriculture is the largest employer in Imperial County, with thousands of jobs in field operations, packing facilities and food processing. Brawley, as the agricultural hub of the valley, hosts packing plants, equipment dealers, and agricultural services. The U.S. Department of Agriculture tracks Imperial County's production through the National Agricultural Statistics Service, which shows the region's continued importance to American food security and rural employment.
For families and small business owners in an agricultural community, planning for income continuity is essential. Life insurance on the business owner or primary earner ensures that the farm or business can continue operating, debts can be paid, and family income is preserved. A term policy sized to cover operating costs and household expenses during the critical years provides that protection.